1st try: 1 pullover for 60 million (instead of 85). Not bad.
2nd try: 120 million for 2 pullovers (instead of 195) of best quality
Price labels are only recommended prices and clothes of good quality is also expensive in Turkey but still cheaper than in Europe! If you want to buy faked labels like levis, Tommy Hilfiger, Chiemsee etc. you can even deal more. Moreover it is almost always a good deal to buy leather or jewelry.
How to deal:
Most Europeans don't like dealing but it's common in Turkey and many expect you to do it. I'd like to give you some hints for successful dealing. Tell the seller that you do not need a receipt and ask him how much it will be then, because in Turkey people have to collect receipts to get taxes back! The sellers have to pay for it. For you as tourist aren't interested in VAT you can save the money the sellers saves by not giving you a receipt. By the way: do not try to make the same deals if you want to pay with credit card (e.g. VISA). It might not work because the seller has to pay charges to the credit card company. It also might not work at the jeweler for he is bound to the price of gold. That's why they often do not give you discount.
That's how dealing could take place:
• asking for the price (Ne kadar?)
• seller tells you price
• you mumble something like "too much" (Turkish "cok" pronounce: "tschok") and shake your head.
• go away disappointed and very slowly.
If the seller calls a cheaper price after you you should turn a look as if you were thinking. Now you have nearly won! The worst thing you could do now would be behaving arrogant or snotty. Stay calm, think about it and then say a price that is cheaper than the one the seller told you. Normally it works! 20-40% discount is okay. If he doesn't call after you he is a difficult case but you can even solve this one if you just keep on dawdling. Some time later you should go past the shop at random and just look at it interested. The seller will appeal to you! Maybe you have seen the article cheaper at another shop.
Have fun and success with dealing and shopping.